Episode Details

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. 

 

In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence. 

 

Hit PLAY to hear: 

• Why good SEO still wins in an AI-search world 🤖 
• What GEO really means for eCommerce (and what you can ignore) 
• How AI search is changing clicks, traffic, and conversion rates 📉📈 
• Where eCommerce brands should focus in 2026 to drive growth 
• Why brand trust matters more than keywords than ever before ⭐ 
• WWYD: the smartest move if leadership is pushing for “AI everything” 

 

Key timestamps to dive straight in: 

[05:59] GEO-Focused Retail Search Strategy 

[08:58] "Focus on Brand, Not Algorithms" 

[11:08] "Focus Content Where Value Exists" 

[14:48] Cohesive Content Strategy Focus 

[18:48] "Trust and Quality Over Quantity" 

[22:50] Preparing for Agentic AI Integration 

[23:57] SEO, Accessibility, and AI Efficiency 

[29:04] "eCommerce Success Through Clicks" 

[30:49] Listen to Miracle’s Top Tips! 

 

Full episode notes here: https://ecmp.info/578

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