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Morning Shot: The Power, and Damage, of a One-Star Review
Published 8 months, 1 week ago
Description
As digital platforms continue to shape how people discover and evaluate businesses, online reviews have become an increasingly influential part of everyday decision-making. One-star reviews, in particular, can shape perceptions quickly and publicly, often carrying more weight than many positive experiences combined.
Debbie Yong, F&B industry observer and founder of branding and communications agency, Atypical Media & Dr. Jean Lui, Associate Professor of Psychology, Singapore Institute of Technology join the Breakfast Show to explore why people leave one-star reviews, how other consumers read and react to them, and how businesses might approach negative feedback in an online setting.
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