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This Week in Fitness: EGYM–Playlist $7.5B Deal, Fitness World Expands, Women’s Health Moves Forward

Published 8 months, 1 week ago
Description

This week on This Week in Fitness, we break down one of the largest technology deals in global fitness, as Playlist and EGYM announce a $7.5 billion merger. We also cover Fitness World’s $50 million expansion and franchise launch, major moves in women’s health programming, new data on menopause and GLP-1 users, and a protein-powered pizza test that shows how far wellness culture is reaching.

Stories Covered:
• Playlist × EGYM — A $7.5B merger backed by $785M in new equity aims to build a fully integrated global fitness and wellness technology platform.

• Fitness World — Announces a $50M investment to support national expansion and the launch of its first franchise program.

• Equinox — Launches EQX ARC, a women’s health initiative integrating biometric insights from ŌURA and clinical testing from Function.

• Peloton × Respin Health — New study data shows 84% of participants experienced symptom improvement during perimenopause and menopause.

• Purpose Brands — Survey data highlights shifting health priorities, generational differences in fitness engagement, and high activity levels among GLP-1 users.

• Papa Johns — Tests a one-day Protein Crust Pizza, signaling how protein-forward and wellness messaging is entering mainstream food.

Stay fit, stay informed, and keep your fitness business in shape.
#fitnessbusiness #fitnessindustry #gymowners 

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