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IKS057: Rock And Roll Email Secrets With John Fancher
Published 9 years, 7 months ago
Description
One of the reasons email marketers fail is because they write boring emails.
Why their emails are boring?
Because they're (for the most part) product-focused.
They write about the features, benefits and price of their offer. From a marketing stand point that may be correct, but it doesn't sell with email.
What does?