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IKS165: How To Profit From Your Unsubscribes
Published 8 years, 7 months ago
Description
Unsubscribes are the Boogeyman of email marketing.
They're the reason marketers refuse to mail their lists hard.
They're afraid to push people off their list, because that's, of course, is a bad thing, right?
Wrong.
Unsubscribes is one of the best thing that can happen to you.