Episode Details

The brain is wired to resist change and marketing. But it can't resist a story. We're wired for story and any marketer would be foolish not to leverage storytelling in their emails. But is email storytelling any different than just telling stories? Yes it is. Listen to this episode to find out how.

Guest: Bill Mueller is the founder of Story Sales Machine. He's been writing story-based email sequences. His approach is simple: people love stories, therefore: use stories to communicate and sell.