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What happens when a clean-living family realizes their first aid cabinet is the last place to live clean? We sit down with entrepreneur and health psychology expert Jodi Scott to explore how Green Goo grew from backyard herbs and screen doors to a plant-based first aid line trusted by families, hikers, and chronic skin sufferers. Jodi bridges psychoneuroimmunology with practical skincare, explaining how the mind, nervous system, and immune system all respond to what we put on our skin—and how the right botanicals can cool inflammation, reduce itch and pain, and even support better sleep.

The story doesn’t smooth over the rough parts. After scaling to 150,000 retail locations, the pandemic forced a whiplash pivot to e-commerce. A later financial partnership collapsed, triggering layoffs and a production halt that left loyal customers without the one product that worked for them. Jodi shares the emotional toll, the 18-month battle to buy the company back, and the surprising lever that kept her steady: a “mental fitness boot camp” of presence practices that turned resilience from raw grit into calm clarity. Her take on resilience is refreshingly useful—set alarms, breathe, feel your feet, return to center, then choose the next right move.

We also dig into Green Goo’s process—low-heat extraction that preserves herbal actives—and why topical care can create a positive feedback loop for pain and stress. You’ll hear the SHAMAN framework (Sleep, Hydration, Antioxidants, Mindfulness, Avoid what doesn’t serve, Nature) and a weekly “Sunday Sanctuary” ritual you can adopt today. If you’re curious about herbal first aid, mind-body science, practical mindfulness, and rebuilding after a setback, this conversation offers honest insights and actionable steps.

If this resonates, share it with someone who needs a steadier way forward, and subscribe for more real-world wellness stories and tools.

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