Episode Details

Sam Lessin is a partner at Slow Ventures, a former VP of Product at Facebook, and a two-time founder who’s now teaching etiquette to Silicon Valley’s founders. In this unconventional episode, Sam explains why proper etiquette has become a vital skill for founders in 2026—especially as technology becomes more central to society and trust becomes harder to build. His etiquette book and courses have become surprisingly popular, teaching founders how to “show up in a room with a low heart rate” and quickly build trust.

We discuss:

1. Why etiquette matters

2. Sam’s framework for showing up confidently, with a low heart rate, in any room

3. How to navigate introductions, small talk, meetings, and meals like a pro

4. Simple hacks for remembering names and handling awkward social situations

5. 30+ specific etiquette tips

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Episode transcript: https://www.lennysnewsletter.com/p/silicon-valleys-missing-etiquette-playbook

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Archive of all Lenny's Podcast transcripts:

https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0

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Where to find Sam Lessin:

• X: https://x.com/lessin

• LinkedIn: https://www.linkedin.com/in/wlessin

• Website: https://www.wlessin.com

• Podcast: https://moreorlesspod.com

• Lettermeme: https://lettermeme.com/lessin

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Sam’s background

(04:18) The role of etiquette in business success

(09:30) Introductions and entering a room

(16:20) Engaging conversations and building relationships

(23:55) Hygiene and dress code essentials

(33:42) Dining etiquette

(37:15) Tipping etiquette

(41:36) The “B&D trick”

(43:05) Humor in social settings

(45:18) Self-deprecating humor

(47:42) Winding down conversations

(49:20) Scheduling etiquette

(55:23) Communication and email etiquette

(01:02:28) Meeting etiquette tips

(01:04:03) Virtual meeting best practices

(01:05:15) The importance of cleaning up after yourself

(01:05:58) Exiting and follow-up etiquette

(01:07:24) Final thoughts

(01:09:20) AI corner

(01:11:13) Contrarian corner

(01:16:25) Lightning round

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Referenced:

• Y Combinator: https://www.ycombinator.com