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From Open Verse To TEDx, Christian Morant Shares How Art Thrives When Business And Heart Stay Balanced
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What happens when a poet decides to film an entire album live, open a song to the internet, and then knit twenty artists into a single five‑minute piece? We invited Charleston’s own Christian Morant to share how he balances heart‑first art with smart, sustainable marketing without losing the soul of the work.
Christian takes us inside I’m Not A Rapper and the Snappin’ open verse challenge that drew thousands of views and dozens of collaborations. He breaks down why filming twelve live music videos made the project more human, how collaboration in the room changed arrangements on the fly, and why Stage Presence became a love letter to community. We also get candid about mental health: writing through depression, performing heavy poems safely, and letting therapy sit alongside craft so the work heals rather than harms.
For creatives and marketers alike, this conversation is packed with practical takeaways. You’ll hear a simple workflow for capturing ideas from phone notes to journals to production docs, a realistic social media strategy that favors focus over burnout, and clear tips for separating the art hat from the business hat. We spotlight Charleston’s venues and festivals that nurture emerging voices, the power of mentorship in schools, and the mindset shift that puts value back into the work instead of the follower count.
If you’re building a career in musi
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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