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From Insights to Action: Delivering for the C-Suite with James Cummings
Description
Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics.
00:00 Introduction to AI Driven Foresight
00:28 Welcome to Insights and Innovators Podcast
00:49 Introducing Today's Topic and Guest
01:58 Big Changes in the World of Insights
04:36 Threats and Opportunities in Insights
06:17 The Role of AI in Insights
12:38 Leadership and Influencing Skills
18:38 Advice for Agency Partners
20:48 Future of Insights
23:40 Conclusion and Closing Remarks
Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network
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