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Be Different or Be Dead: Roy Osing on Audacious Leadership and Execution - Episode 40
Published 3 months, 3 weeks ago
Description
My guest today is Roy Osing, a former company president, CMO, and entrepreneur who took a startup internet company to a billion dollars in sales. Roy is the author of the bold and bestselling business series Be Different or Be Dead, where he shares what he calls his “audacious, unheard-of ways” of achieving extraordinary growth.
With more than 40 years of executive leadership experience, Roy has built his career around one central belief — that success doesn’t come from playing it safe. It comes from differentiation, execution, and audacity.
In the first half of our conversation, we’ll explore Roy’s own entrepreneurial journey — how he led a company from startup to scale, the risks he took, and the lessons learned along the way.
Then we’ll dive into his Be Different or Be Dead philosophy, unpacking what it means to lead boldly, execute relentlessly, and build a culture that stands apart in a world of sameness.
Roy's Website:
https://www.bedifferentorbedead.com
Roy's Book Recommendation:
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
https://tinyurl.com/3pv2s5k2
With more than 40 years of executive leadership experience, Roy has built his career around one central belief — that success doesn’t come from playing it safe. It comes from differentiation, execution, and audacity.
In the first half of our conversation, we’ll explore Roy’s own entrepreneurial journey — how he led a company from startup to scale, the risks he took, and the lessons learned along the way.
Then we’ll dive into his Be Different or Be Dead philosophy, unpacking what it means to lead boldly, execute relentlessly, and build a culture that stands apart in a world of sameness.
Roy's Website:
https://www.bedifferentorbedead.com
Roy's Book Recommendation:
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
https://tinyurl.com/3pv2s5k2