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The critical distinction between legitimate synthetic media and malicious deepfakes, arguing against the societal impulse to "kill the messenger" by demonizing the technology itself. While deepfakes are weaponized for fraud and identity theft, the source highlights how synthetic delivery offers immense benefits for journalism, education, and accessibility through scalable, data-driven avatars. The author identifies a "crisis of categorization" where low-quality "AI slop" and deceptive content prejudice the public against helpful innovations like digital twin meteorologists or sign language interpreters. To preserve the utility of these tools, the text advocates for a "Truth Layer" using technical standards like C2PA to provide transparent content credentials. Ultimately, the passage suggests that society must move toward verifying the provenance of digital messengers rather than stifling the technological medium.