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How Reliance's price war made Pepsi and Coke love 'zero sugar'

Episode 664 Published 1 month, 2 weeks ago
Description

India’s soda shelves have changed almost overnight. Coke and Pepsi now sell zero-sugar versions of their drinks at prices as low as 10 rupees. The move came after Reliance launched Campa Cola with its own budget zero-sugar option. Now, they are taking over in big cities and small towns alike.

But what looks like a health trend is really a business strategy.   

What is really inside those bottles? And what does it mean for consumers?

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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