Episode Details

📅 Schedule Your Practice Growth Strategy Review

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Anthony Youn, MD, shares how he's been able to maintain being 1.5 years booked out even after his partner left his practice.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

1.5 Years Booked Out...How?

Why "bigger" isn't always better in private practice

Today's "Beauty and the Biz" podcast features Dr. Anthony Youn, a board-certified plastic surgeon, best-selling author, and nationally recognized expert on aging and longevity.

For more than 20 years, Dr. Youn has built a successful private practice. However, his story stands out not because of rapid expansion, but because of restraint.

In this episode of "Beauty and the Biz," we talk candidly about how to build a profitable, ethical, and sustainable practice and how he remained being 1.5 years booked out, even after his partner left his practice.

Throughout the conversation, Dr. Youn explains the decisions that shaped his long-term stability. Likewise, he explains how those decisions protected his control.

You'll hear:

• First, why he chose solo private practice instead of joining a larger group
• Next, the real trade-offs of not owning an in-office OR
• Then, how he approaches staffing, loyalty, and workplace culture
• Finally, why long waitlists aren't always a sign of healthy growth

Along the way, Dr. Youn shares lessons many surgeons only learn the hard way. For example, he discusses costly mistakes with expensive devices. Additionally, he explains staffing realities that are rarely discussed openly.

Ultimately, this episode of "Beauty and the Biz" is especially valuable for surgeons who want clarity. Moreover, it is valuable for those who want stability and longevity. Conversely, it is not for those chasing operational chaos.

In the end, growth doesn't always mean expansion. Sometimes, growth means knowing exactly what not to build.

P.S. January is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up.

If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here:

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library