Episode Details

In this episode, Brian explores a question many leaders face but rarely talk about: how do you lead people who don't want to be led?

Drawing from real-world experience, he explains why resistance to leadership is often about ego, emotion, or unclear structure—not bad intent. Brian walks through practical principles for creating order and direction without authority, including leading through clarity instead of control, introducing standards rather than titles, using questions to surface shared problems, and letting consequences—not commands—do the persuading.

The episode closes with actionable steps for influencing flat or resistant groups by modeling behavior, reducing friction, and becoming the clearest thinker in the room.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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