Episode Details

At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way!

Adriana Carrig, Founder and Chief Brand Officer of Little Words Project, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, and repeat purchases.

If you’re building or refining a monthly giving program, you’ll also love hearing how Adriana attracted 500 subscribers almost immediately into her Word of the Month subscription program.

Resources & Links

Connect with Adriana on LinkedIn and learn more about Little Words Project, Little Words Big Impact, and their Word of the Month subscription.

If you want to make your own Word of the Year bracelet, check out the 2026 Word of the Year Bead Kit.

Bloomerang is the proud presenter of Missions to Movements. 

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!