Episode Details

DESCRIPTION

Dog trainers constantly ask: “How do I get clients fast?”

But this isn’t the best question to ask.

In this episode, Jo &Vicky unpack what “I need more clients fast” really means (“I need more money”), how panic pushes dog trainers into discounting, cold outreach and spammy “I’ve got 3 spaces left” posts, and why focusing on existing relationships, client retention and simple, repeatable lead generation campaigns is actually the fastest way to get dog training clients in now and build a more sustainable business for the long term.

KEY TAKEAWAYS

• Your saying "I need clients fast” usually means that you are feeling scared about money. When you are in that mindset you are going to make bad decisions that are going to mess up your business, over the long term.

• Panic marketing creates “get energy” that repels clients. 

• Your spammy “I’ve only got 3 spaces left” posts and constant stream of random offers will turn people off. 

• People hate being constantly sold to and manipulated by buy immediately or lose out offers.

• Client retention is the best business model, especially for force-free trainers. Looking after existing clients and offering them the next right step always beats cold lead sales campaigns.

• Consistent nurturing through email, socials and community builds a pipeline so you hit panic mode less often.

• If you find yourself in panic mode - which happens to everyone at some point, slow down, pause and re-assess what you are doing before sending out a deep discount post. 

• Integrity and money are not opposites. You can be force-free, ethical and client-centred and still charge properly.

  
  

BEST MOMENTS

“We fuck up and still have those moments where we’re like, oh shit, need to get more clients in because we need more cash. It’s just normal.”

“This is when bad decisions can happen when we’re in this panic mode.”

“If you double down on the thing that has worked really well in the past, that’s always going to be a good strategy.”

“The best business model you will ever, ever have is a client retention one.”

“Put your prospective clients first, be customer centric, and actually the money will follow.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: hello@caninebusinessacademy.com

ABOUT THE HOSTS

We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business,