Episode Details
Back to EpisodesHow to Prove ROI and Value
Published 8 months, 2 weeks ago
Description
Lightning Round: Top 10 Ways to Get to Decision Makers
Question: Amal from Morocco asks, "We love this show—we listen as a team to Sales Logic every week. Here's our question: how do you not sell on price when procurement turns every conversation to price?"
Book: Value Based Selling by John Doerr and Neil Rackham