Episode Details

What’s up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant.

• (00:00) - Intro
• (01:17) - In This Episode
• (04:55) - Crawlability Requirements for AI Search Engines
• (12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System
• (18:42) - AI Search Visibility Analysis for SEO Teams
• (29:17) - Creating Brand Led Informational Content for AI Search
• (35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand
• (45:50) - How Topic Level Analysis Shapes AI Search Strategy
• (50:01) - LLM Search Console Reporting Expectations
• (52:09) - Why LLM Search Rewards Brands With Real Community Signals
• (55:12) - Prioritizing Work That Matches Personal Purpose

Summary: AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data. She shows how users now move freely between Google, TikTok, Instagram, and LLMs, which pushes teams to treat discovery as a multi-platform system. She encourages you to verify your AI visibility, publish content rooted in real customer language, and use topic clusters to anchor strategy when prompts scatter. Her closing point is simple. Community chatter now shapes authority, and AI models pay close attention to it.

About Aleyda

Aleyda Solís is an international SEO and AI search optimization consultant, speaker, and author who leads Orainti, the boutique consultancy known for solving complex, multi-market SEO challenges. She’s worked with brands across ecommerce, SaaS, and global marketplaces, helping teams rebuild search foundations and scale sustainable organic growth.

She also runs three of the industry’s most trusted newsletters; SEOFOMO, MarketingFOMO, and AI Marketers, where she filters the noise into the updates that genuinely matter. Her free roadmaps, LearningSEO.io and LearningAIsearch.com, give marketers a clear, reliable path to building real skills in both SEO and AI search.

Crawlability Requirements for AI Search Engines

Crawlability shapes everything that follows in AI search. Aleyda talks about it with the tone of someone who has seen far too many sites fail the basics. AI crawlers behave differently from traditional search engines, and they hit roadblocks that most teams never think about. Hosting rules, CDN settings, and robots files often permit Googlebot but quietly block newer user agents. You can hear the frustration in her voice when she describes audit after audit where AI crawlers never reach critical sections of a site.

"You need to allow AI crawlers to access your content. The rules you set might need to be different depending on your context."

AI crawlers also refuse to process JavaScript. They ingest raw markup and move on. Sites that lean heavily on client-side rendering lose entire menus, product details, pricing tables, and conversion paths. Aleyda describes this as a structural issue that forces marketers to confront their technical debt. Many teams have spent years building front-ends with layers of JavaScript because Google eventually figured out how to handle it. AI crawlers skip that entire pipeline. Simpler pages load faster, reveal hierarchy immediately, and give AI models a complete picture without extra processing.

Search behavior adds new pressure. Aleyda points to OpenAI’s published research showing a rise in task-oriented queries. Users ask models to complete goals directly and skip the page-by-page exploration we grew up optimizing for. You need clarity about which tasks intersect with your offerings. You need to build content that satisfies those tasks without guessing blindly. Aleyda urges te