Episode Details

In this episode, I’m joined by The Property Pen's, Rowan Waller, whose career in estate and letting agency spans decades including nearly ten years running his own business, Waller Estates.

After stepping back from agency ownership, Rowan returned to what he calls his first love: writing. But not marketing jargon, just clear, thoughtful, trust-building content designed specifically for letting agents who want to attract the right landlords for the long term.

In this conversation, Rowan shares:

• What landlords actually respond to and why consistency matters more than cleverness
• When agents should be showing up with content (and when they shouldn’t)
• How to write in a way that builds trust before the instruction ever happens
• The difference between “posting for the sake of it” and positioning yourself as the obvious expert
• And obviously, we had to talk AI!

We also talk openly about the realities of agency life and how thoughtful content can quietly do the heavy lifting for your brand when done properly.

This episode is for letting agents who:

• Want more landlord enquiries but the right ones
• Are tired of generic marketing advice
• Care about reputation, professionalism and long-term growth.

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