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The Fleet Factor
Description
On this Monday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest headlines shaping the freight and supply chain world—and then sits down with three industry leaders to unpack what 2026 is already throwing at transportation professionals.
Andrew Wimer, VP of Strategic Operations at Descartes, kicks things off with a deep dive into freight tech, operational resilience, and why trust with carriers and drivers is more important than ever. He also shares how AI and automation are being used to fix visibility gaps without creating more friction on the road.
Lida Zurabashvili, Founder of Freight Freedom, joins the show to share her journey from truck driver to brokerage owner. She talks transparently about building a carrier-first brokerage, fighting fraud and scams in today’s market, and why long-term relationships—not quick wins—are the key to sustainable success.
Rounding out the episode in studio is Sebastian Waters, Director of Maintenance Services at PLM Fleet. With nearly two decades of experience, Sebastian delivers practical winter maintenance advice for fleets, covering everything from preventive maintenance and reefer reliability to diesel, batteries, and cold-weather readiness.
From market pressures and layoffs to freight tech, fleet operations, and broker-carrier trust, this episode is packed with real-world insight for anyone moving freight today.
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