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S2E39_136 vs 22_ Why Chasing New Customers Is Bankrupting Your Business
Episode 72
Published 2 months, 2 weeks ago
Description
Most entrepreneurs are bleeding money chasing new customers—while their existing customers quietly walk out the back door.
In this Total Disruption episode, Dr. Jake Clendenning sits down with Vance Morris, a former birth-control factory security guard turned Disney leader turned bankrupt executive turned home-service entrepreneur.
Today, Vance runs three home service businesses on just 90 minutes per week—using Disney systems, ruthless simplicity, and an 80/20 retention model.
The brutal math tells the story:
• New customer = $136
• Retained customer = $22
Retention isn’t a “nice to have.” It’s a 6x profit multiplier. You just heard it. Now it's time to do something with it.
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Hosted by Dr. Jake Clendenning & Michael Libercci
Produced in partnership with the Los Angeles Tribune Podcast Network
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