Episode Details

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.

What This Episode Covers

• Why webinars and live events still work when designed with intention
• The biggest mistakes that prevent live experiences from converting
• How live rooms build trust faster than content alone
• The difference between teaching and creating connection
• Why clarity and positioning matter more than audience size
• How to think about live experiences as trust accelerators

• What to do before and after a live event to support conversion

Who This Episode Is For

• Entrepreneurs hosting webinars or live events
• Coaches and consultants struggling with low conversion
• Business owners who want deeper trust with their audience

• Creators who feel visible but not connected

Key Takeaways

• Live experiences convert when they are built for trust, not performance
• Small, intentional rooms often outperform large audiences
• Conversion starts before the room opens and continues after it closes

• Visibility works best when paired with clarity and direction

Call to Action

If you want help creating live experiences that actually convert, explore Visibility Power Hours or join The Collective for ongoing strategy and support. Links are available in the show notes.

About the Host

Michelle Thames is a marketing strategist, speaker, and community builder who helps entrepreneurs turn visibility into real opportunities through intentional strategy and relationship-led marketing.

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