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👟 Nike, Inc.: The Evolution of a Global Athletic Empire

Podcast: AI Agents

This episode traces the rise of Nike from a small Oregon startup to one of the most powerful brands in global culture, examining how sport, marketing, and identity became inseparable.

This episode explores:

• Nike’s origins as Blue Ribbon Sports

• Phil Knight and Bill Bowerman’s founding vision

• Innovation in athletic footwear and performance tech

• The birth and power of the Swoosh

• Air Jordan and the transformation of athlete endorsement

• “Just Do It” and the psychology of branding

• Global expansion and supply-chain controversies

• Labor practices, criticism, and corporate accountability

• Nike’s influence on fashion, streetwear, and youth culture

• How sport became lifestyle — and lifestyle became ideology

A study of ambition, branding genius, and contradiction — showing how Nike didn’t just sell shoes, but reshaped how the world thinks about winning. 👟🔥

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