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AI Marketing Training
Description
AI and marketing training usually means learning how to use artificial intelligence tools and techniques to plan, execute, and optimize marketing campaigns across channels like content, SEO, ads, email, and automation. It covers both strategy (where AI fits in your funnel and business model) and hands-on skills with specific tools for research, creation, personalization, and measurement.academy.hubspot+4
Understanding key AI types for marketing: machine learning, deep learning, and generative AI, and what they can and cannot do for tasks like segmentation, prediction, and content.ama+1
Applying AI to common channels: using tools for SEO, paid ads, social media, email, and marketing automation to improve targeting, creative, and performance.digitalmarketinginstitute+1
Working with prompts and workflows: structuring prompts, reviewing outputs critically, and building repeatable workflows that plug into CRM, analytics, and content systems.salesforce+1
HubSpot Academy – AI for Marketing – Short, free course covering prompts, content creation, personalization, and how to pick and evaluate AI tools, with a certificate at the end.thecmo+1
SEMrush Academy – Become an AI-Powered Marketer – Free training focused on using AI inside a popular SEO/SEM stack for research, content, and optimization, with certification.chad-wyatt+1
Salesforce – AI for Marketers Course – Free online modules on AI fundamentals, generative AI, and AI agents for marketing tasks like personalization and automation.salesforce
Digital Marketing Institute – AI in Digital Marketing – 100% online advanced course showing how to integrate AI into SEO, social, PPC, and content with practical tools and examples.digitalmarketinginstitute
University of Virginia – Artificial Intelligence in Marketing (on Coursera) – University-level course on algorithms, data, and networks in AI marketing, with case studies and a certificate option.online.virginia+1
Cornell eCornell – Marketing AI – Multi-course online program (around 2 months) covering AI-driven personalization, experimentation, and analytics for marketers; more expensive but positioned as executive-level.ecornell.cornell
Marketing AI Institute – Articles, events, and their “Piloting AI” education focused entirely on how marketers can evaluate and deploy AI tools.marketingaiinstitute+1