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The Independent’s CEO Christian Broughton on using AI to do more and be more human
Description
Welcome back to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London at the end of last year.
This week features Christian Broughton, CEO at the Independent, speaking with Flashes & Flames’ Colin Morrison, about what AI means to the digital-only newsbrand.
The Independent left behind its 30-year print history almost 10 years ago and seeing growth in revenue and profitability for the last eight years of its digital-only decade. Christian spoke about The Independent’s enthusiastic embrace of AI, and how it has used the development of its AI-powered news summary service Bulletin as a sandbox to experiment and ultimately bring AI into other areas of the business.
Christian spoke about how more AI was allowing The Independent to be more human, do more with a relatively small team, free up reporters to extend its mission as a dogma-free platform for trusted information, and drive talent-led audience engagement.
Read the key takeaways from this session, find our weekly newsletter and more on voices.media