Episode Details

This episode, recorded live at the Becker’s 13th Annual CEO + CFO Roundtable, features Trudy Sullivan Stoudamire, MBA Senior Vice President, Chief Marketing & Communications Officer, Duke University Health System, as she outlines Duke Health’s growth strategy centered on expanding access across North Carolina. She discusses aligning marketing and communications with system growth, building partnerships, strengthening brand trust, and leading with purpose and hope during industry change.