Episode Details

This episode outlines a systematic approach to international business development for law firms, specifically focusing on IP practices. It argues that successful cross-border business development requires a shift from sporadic networking to a disciplined, evidence-based operating model that includes clear positioning, consistent content delivery, and ongoing measurement. A central theme is the importance of platform cooperation with entities like IPBA Connect and the IP Business Academy, which can accelerate traction by providing editorial quality assurance, structured distribution across various channels, and access to curated audiences. The episode details core principles such as signature positioning, cadence and consistency, and using proof assets to build trust internationally, while also providing practical checklists and contrasting best practices with common pitfalls like inconsistency and topic sprawl. Ultimately, it presents a blueprint for firms to achieve high-quality, measurable visibility that converts into qualified conversations across multiple jurisdictions.

Show Notes

📌 The LinkedIn newsletter 🔓Independent by Design explores how IP experts strengthen their market position through structured business development, clear positioning and consistent visibility 👉 Link

📌Free Live Sessions in the 🌱 Resource Hub address key questions of positioning, visibility and business development for IP experts 👉 Link

📌 Download the white paper on international Business Development for IP law firms from the 📝IP Business Academy Blog 👉 Link

📌 An overview of the experience exchange at Weickmann & Weickmann on digital business development for IP experts, including all presentations, slides and contributions 👉 Link

📌 To explore further personal growth topics for IP experts such as digital marketing and business development , visit our 🌱 Resource Hub 👉 Link