Episode Details

Most real estate agents stop paying attention to expired listings after 30 days. I do the opposite. I watch it happen every year. Real estate gents assume someone else already got the seller or that the seller gave up. In reality, many sellers whose homes expired six to twelve months ago still need to sell. They just do not want another agent calling them the day after expiration.

In this video, I break down the exact letter I use to reconnect with these sellers and why it works. I explain why timing matters, why older expired sellers are often more open to a conversation, and how a simple, well-written letter can reopen the door without pressure.

I read the full letter, explain the thinking behind every line, and share how I tweak it depending on the situation. I also talk about why leading with empathy instead of expertise changes the response you get.

This letter has created real opportunities for me and for agents on my team, especially when everyone else has already moved on.

What you will learn:
• Why older expired listings respond differently
• How I approach sellers without pressure
• What to say when everyone else said the same thing
• How one letter can restart a conversation

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