Episode Details

In this episode, Barbara and Thomas discuss:

• The conversation covers expertise in ethical persuasion and neuromarketing to help business owners become unforgettable in 11 seconds.
• It is explained how human decisions are driven by primal brain responses and the critical role of emotions in choosing.
• The “you language” strategy is discussed, focusing communication on the audience’s needs rather than self-promotion.
• The importance of silent listening is highlighted, emphasizing truly hearing others instead of planning responses.

• Methods for accessing specialized training and books are shared, encouraging the application of these techniques to boost professional visibility and effectiveness.

Key Takeaways:

“To make a decision and rationalize that decision takes 11 seconds… deciding to listen to me and keep me in your mind, that will take 11 seconds.”

Connect with Dr. Thomas Trautmann:

• Facebook:  https://web.facebook.com/thomastrautmannneuro/?_rdc=1&_rdr# 
• LinkedIn:   https://www.linkedin.com/in/thomastrautmann/ 
• Book Sale’s website: https://home.happy-brains.com/products-list 
• Show website:  https://home.happy-brains.com/ 

Connect with Barbara Hales:

• Twitter:   @DrBarbaraHales
• Facebook:   facebook.com/theMedicalStrategist
• Business website: www.TheMedicalStrategist.com
• Show website:   www.MarketingTipsForDoctors.com
• Email:   Barbara@TheMedicalStrategist.com
• Books: