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#28 Being Non-Traditional & Marketing Honestly as a Vet
Episode 28
Published 7 months, 2 weeks ago
Description
A candid conversation about what it means to be a non-traditional veterinarian in a traditional industry, and why honest, aligned marketing isn't "salesy"… it's a service.
We talk mindset, messaging, and how pet owners benefit when vets show up boldly.
Key Points:
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Why non-traditional care is growing
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Letting your mission guide your messaging
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Marketing as education, not persuasion
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How transparency builds trust
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The importance of standing for something
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