Episode Details

In this high-energy and insight-packed episode of Money to Give, Rick sits down with media strategist and serial entrepreneur Jeff Cline at the Wall Street Conference in West Palm Beach to explore one of the most underrated tools in nonprofit outreach: podcasting. With over 60% of his time dedicated to nonprofit work, Jeff shares why podcasting isn't just a trendy content medium, it’s a transformational strategy for storytelling, fundraising, and donor engagement. From the power of the algorithm to hacks for leveraging SEO and “money words,” Jeff makes the case that podcasting, done consistently and strategically, can fuel lasting visibility and impact.

Key Takeaways:

• Podcasts offer nonprofits a high-ROI way to scale their message and reach new audiences with minimal financial investment.
• The key to podcast success is consistency, quality content, and smart keyword strategy that aligns with what your audience is already searching for.
• Podcasts can be repurposed into multiple pieces of content and shared across platforms to trigger algorithms and build a long-term media presence.
• “Feed the machine” is Jeff’s mantra—meaning, if you show up regularly and offer value, the algorithm and your audience will reward you with attention and trust.

Connections: 

• Connect with Jeff Cline
• Connect With Rick Peck 
• For more ideas, stories, and practical guidance to help you give smarter and raise more, subscribe to Charitable Giving News for You