Episode Details

#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

• (00:00) - – Goals, manifestation, and reverse-engineering outcomes
• (04:30) - – Meet Jess Lytle, Head of Marketing at Exit Five
• (06:44) - – How Jess got hired at Exit Five (webinar → DMs → job)
• (08:44) - – From demand gen to AI: early adoption, teaching, and Lovable
• (14:14) - – Why AI feels different than traditional martech
• (16:44) - – Content in 2026: originality, human insight, and AI distribution
• (26:08) - – NotebookLM: real marketing workflows and internal use cases
• (32:08) - – AI tools, team structure, and hybrid marketer roles
• (42:48) - – Working at Exit Five, founder-led marketing, and brand bets

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

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