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The Art of Scaling Companies and Clients with Mike Harris
Description
Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.
Key Takeaways:
- Mike's past work as an NFL field producer
- The importance of keeping your great employees
- How AEO is changing brand management
Episode Timeline:
2:15 What is the NFL's streaming strategy?
4:45 The NFL's most intense fans
7:00 How did Mike help UPRoar scale to a national agency?
10:30 How does your culture change after 20 employees?
14:00 Mike's four-year strategy to scale his company for sale
17:00 Why AI can only do so much
19:15 How HyperIce grew to a $2 billion company
24:40 How is AI changing brand management
29:00 Does AEO change messaging?
30:30 Mike's thought leadership philosophy
This episode’s guest:
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