Episode Details

You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?

In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.

This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!

You’ll Learn How To:

• Structure compensation without giving away the farm
• Decide when salary, revenue share, or equity makes sense
• Hire a full-time marketing person the right way
• Build a company that runs without you being the bottleneck

What You’ll Learn in This Episode:

• (01:06) When revenue share makes sense and when it absolutely doesn’t
• (02:18) Why most “marketing ninjas” don’t exist when you hire them
• (03:09) The real difference between agencies and full-time marketing hires
• (04:49) How agency hopping leads even successful coaches to bankruptcy
• (06:05) Why a full-time marketer must own everything, not one channel
• (07:30) Copywriters should rarely get a revenue share
• (10:14) When giving up 50% of revenue actually is the right move
• (12:34) The real job of your EA vs your marketing person
• (15:37) Your product is your company
• (18:43) The hidden difference between beginners and scalable operators
• (20:55) The single KPI Tom cares about more than any other
• (22:00) Why branding your name can quietly cap your business value
• (25:39) Company names matter far less than founders think
• (28:02) Rule #3: Never stop doing what works
• (31:26) The reason people slow down during the holidays

Who This Episode Is For:

• Coaches who are preparing to scale
• Founders who are hiring marketing help for the first time
• Entrepreneurs who want to leverage
• Anyone who is building a coaching business

Why You Should Listen:

This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com