Episode Details

Episode 66: The Missing Piece in Your Goal Setting

Happy New Year! As we step into a new year of goal setting and intention, this episode challenges you to think beyond the revenue targets and marketing plans. What if the reason you keep living the same year over and over again has nothing to do with your strategy and everything to do with who you are as a leader?

In this episode, I share why this year feels different for me and why expansion requires just as much internal evolution as transformation. Through client stories and my own experience, we explore the difference between "doing" goals and "being" goals and why your business will only grow as much as you do.

Episode Summary:

Most of us set goals around what we're going to do. Revenue targets and product launches and marketing campaigns. But we forget to set goals around who we need to become. Our businesses are a reflection of who we are, which means if we're not changing inside, the external changes we're chasing will never stick. This episode examines how unexamined beliefs and patterns show up in our leadership, from the controlling CEO editing code at 3am to the founder who keeps cycling through hires because she won't look at the parts of her business that cause discomfort. We explore what real self-awareness looks like beyond personality tests and why your business doesn't create new problems as it grows but amplifies the ones you already have.

Key Takeaways

Doing Goals vs. Being Goals:

• Most of us only set "doing" goals around revenue and launches and campaigns
• We forget to create a plan for "being" goals around who we are
• If we're not changing inside, external changes will never stick
• Our businesses are a reflection of who we are

The Human Mess of Leadership:

• None of us sign up to build a business because we want to become better leaders
• When we start leading a company we start facing our own humanity
• Thought patterns and beliefs planted when we were young show up in our leadership
• These patterns drive our behavior even as adults running companies

Two Ways This Shows Up:

• Some leaders become extremely controlling and don't trust their team
• They spend time doing wo