Episode Details

If you've ever felt stuck at a revenue ceiling, undercharged even when you knew better, or hesitated to invest in your own growth — this episode will reveal why.

In this conversation, Dawn breaks down how childhood money narratives become subconscious "scripts" that shape every financial decision you make in business. You’ll learn how these patterns form, how they show up as scarcity or abundance behaviours, and how to rewrite your money identity so you can scale with confidence.

This is for founders who are ready to break old patterns, adopt a CEO-level money mindset, and build a business that grows because they feel safe to grow.

Let’s talk about the identity upgrade behind every financial leap.

Highlights:

(01:12) What money scripts are + how they form

(07:15) Scarcity vs abundance patterns

(14:21) How money identity shapes pricing and scaling

(22:17) Rewriting your script with neuroscience

(25:50) Client story: raising rates with confidence

(29:36) Daily habits for an abundant mindset

Connect with Dawn:

Instagram → https://www.instagram.com/dawnmcgruer/

LinkedIn → https://www.linkedin.com/in/dawnmcgruer/

Website → https://dawnmcgruer.com/

Connect with Dawn:

Instagram @dawnmcgruer @dawnofanewerapodcast

Facebook https://www.facebook.com/dawnamcgruer

LinkedIn https://www.linkedin.com/in/businessconsort/

Web www.dawnmcgruer.com

This podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentional

https://www.patreon.com/c/herpowercommunity