Episode Details
Back to EpisodesDec 15, 1939: Gone with the Wind Premieres and Changes Film Economics
Season 1
Episode 25349
Published 9 months, 2 weeks ago
Description
This is the moment Hollywood stopped thinking like an art studio and started thinking like a global business.
On December 15, 1939, Gone with the Wind premiered in Atlanta, turning a movie release into a worldwide business spectacle. Producer David O. Selznick and MGM transformed promotion into product strategy, launching the era of long theatrical runs, cross-platform marketing, and film as cultural export.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more daily business stories, visit www.bsnsDAILYpodcasts.com.
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