Episode Details

Michael Green: How he made $700K in year one (after not billing for 6 years)

Michael Green spent six years running teams of 100+ recruiters.

Building offices. Managing people. Zero placements.

When he launched Unico in April 2024, he had to go back to basics.

"I had to do role plays to myself. I hadn't qualified a candidate in six years."

Day one was brutal. Just him, his house and a dog.

But Michael had something most recruiters don't: a genuine answer to "what makes you different?"

While everyone else competed on job boards chasing $30K fees, Michael went the opposite direction.

Senior positions only. Architect level and above.

New York Location only

His average fee jumped from $30K to $60K overnight.

His biggest placement? $170,000.

12 months later: $700K gross profit. Solo.

Year two: $1.5M with just four people.

But here's what makes Michael different.

He's not scaling headcount - he's scaling quality.

Ultra-niche: ServiceNow and bleeding-edge SaaS. One technology. Total focus.

Last week, a major partner messaged him: "I've seen your posts. I've heard your reputation. We want to use you exclusively."

He'd never spoken to them before..

He's now targeting growth15 profitable recruiters and $3M in 2026.

This week on The RAG Podcast, Michael tells the full story.

We cover:

- Why he walked away from running 200 people to start from scratch

- How he made $700K in year one after six years out of recruitment

- The "top 3%" model that clients can't say no to

- Why he pivoted from $30K to $100K+ fees overnight

- The AI screening tool that's changing his close rate

- His LinkedIn strategy that generates 70% conversion rates

This isn't about scaling fast.

It's about a man who had to relearn his own trade, doubted himself daily, and built a

$1.5M business in 20 months that doesn't require 100 heads to hit seven figures.

No venture capital. No growth-at-all-costs.

Just profitable headcount over vanity metrics.

If you've ever wondered whether you can start your own agency after years of management - or if there's a smarter way to scale than just adding bodies – this episode has the blueprint.

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