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American Goes Free Wi-Fi, Hilton Enforces Brand Lines, Hawaii Cruise Tax Blocked

American Goes Free Wi-Fi, Hilton Enforces Brand Lines, Hawaii Cruise Tax Blocked

Published 9 months ago
Description

Airlines race to make free Wi-Fi the new standard, hotel brands tighten control over franchise behavior, and Hawaii’s climate tax on cruise ships hits a legal roadblock.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why American Airlines’ Wi-Fi move is really about premium positioning, how Hilton’s swift franchise action highlights the stakes of brand control in 2026, and why a courtroom battle in Hawaii could reshape how destinations fund climate and tourism initiatives nationwide.


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