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"The Acoustic Shoppe Knows Conventions: The Evolution of Showcasing and Brand Awareness"
Description
Welcome to "The Acoustic Shoppe Knows Things," a supplemental podcast of "The Acoustic Shoppe Knows People." On this episode, the hosts John, Jeremy, and Jason Chapman discuss the importance of attending industry conventions like NAMM and the IBMA. They emphasize the need for a shift in expectations for both attendees and exhibitors and suggest that these events should now focus on showcasing the latest and greatest products, and marketing directly to consumers. The hosts also discuss the impact of COVID-19 on consumer behavior and the power dynamic shift toward customers. The episode features valuable insights on managing expectations, & the importance of supporting the organizations that put on conventions.
Join them as they explore the changing landscape of conventions and shed light on their crucial role in the growth and success of The Acoustic Shoppe.