Episode Details

Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create content that truly connects by sharing real journeys and moments. I hope this episode reminds you that social media success starts with community and being you. So take a breath and join me for a light but meaningful start to the year.

In this episode we’ll be covering:

• The importance of building a community on social media that sticks with you long after the initial journey ends.
• Sharing personal journeys and moments online helps bond with your audience, creating loyal followers.
• Viral videos that showcase a vibrant and engaged community rallying around a shared moment. 
• Sharing fresh perspectives and behind-the-scenes moments.
• Pivoting your content doesn’t have to mean losing your audience.
• Getting active in comment sections and using stories to spark genuine interaction.

Featured content in this episode:

• _tatianaforbes
• Viral Topgolf
• Fixed for Logan

Recommended episodes:

• Episode 76: Create Content That Makes Them Want to Keeping Coming Back
• Episode 82: How to Get New (and Old!) Followers to Binge Your Content
• Episode 91: My Personal Predictions for Instagram in 2026
• Episode 92: This is the Era of Experiences and Belonging
• Episode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
• Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!