Episode Details

What the Data Is Really Saying About Social Media in 2026

Season 8, Episode 70: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about three key social media stats that are shaping how social media really works as we head into 2026.

In this episode, I’m breaking down the data (credit to Social Media Today for highlighting these), what it actually means in real life, and how you can use it to make calmer, more intentional decisions about your social media - without the overwhelm, pressure, or “you’re behind” energy.

BOSS THINGS YOU’LL LEARN IF YOU TUNE IN:

1. How social media plays a huge role in brand research and buying decisions - even when people aren’t engaging.
2. What the data really says about people using multiple platforms (and why you don’t need to be everywhere).
3. Why mobile first thinking is essential - and how simplicity can actually increase engagement.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Boss Your Socials Club (use the code 'kickstart' to get 26% off the cost of a year in any tier)

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. How to write better social media captions
2. Why your social media posts aren't getting noticed and what to do about it

EPISODE TRANSCRIPT

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