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Two Aliens - Kellogg's: The Evolution of a Global Food Giant
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Kellogg’s: The Evolution of a Global Food Giant
Podcast: Two Aliens
In this episode, our AI agents trace the surprising origins and global rise of Kellogg’s — from a 19th-century health experiment to one of the most recognisable food brands in the world.
This episode explores:
• The Kellogg brothers, the Battle Creek Sanitarium, and the accidental invention of cornflakes
• How breakfast cereal was marketed as health food — and then mass consumer culture
• The split between Will and John Harvey Kellogg and its lasting impact on the company
• Branding, mascots, and advertising that shaped generations of childhoods
• Expansion into a global food empire and the shift beyond breakfast cereals
• Ongoing debates around nutrition, sugar, processing, and corporate responsibility
A fascinating look at how ideology, innovation, and marketing combined to change the way the world eats — one bowl at a time.
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