Episode Details

During the slow season between Christmas and New Year's, John Pajak sits down with Ezra McCarthy of Green Frog Web Design to talk about what lawn care operators should be doing right now to set up a stronger 2026. They break down why a pretty website is not enough, how SEO drives leads, how to think about customer acquisition cost, and why your website should function as your 24/7 salesperson. Plus, they cover simple off-season planning moves that help you get "everywhere" in your market and convert more of the leads you are already generating.

Green Frog Web Design: greenfrogwebdesign.com

Shortcut domain: ilovemyfrog.com

Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com

Episode Links:

Apple Podcast Listeners- Copy and paste the links below into your browser.

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast

Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:

Show Partners:

Yardbook

Simplify your business and be more profitable. Please visit www.Yardbook.com

Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK

Relay

Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!

Listen Now