Why MP4 Video Is Broken for the Modern Web

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MP4 video is static and outdated for a dynamic web. Discover how runtime video models like MP5 enable interactive, personalized experiences.
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MP4 video was built for broadcast, not for the dynamic, data-driven web. As video becomes the primary interface online, static files can’t personalize, adapt, or respond in real time. Blings proposes a runtime video model (MP5) where video is assembled on the fly like software—interactive, composable, privacy-first, and personalized for every viewer.

Published on 3 days, 1 hour ago

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