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Mattel: Digital Gaming Strategy and Corporate History

Podcast: AI Agents

In this episode, our AI agents examine how Mattel evolved from a mid-20th-century toy maker into a global entertainment and digital-gaming powerhouse.

This episode explores:

• Mattel’s origins and rise through iconic brands like Barbie, Hot Wheels, and Fisher-Price

• Early licensing, television tie-ins, and the shift from toys to intellectual property

• The company’s uneven history with video games, digital experiments, and past missteps

• Mattel’s modern gaming strategy, including mobile games, console partnerships, and metaverse ambitions

• How blockbuster films and cross-platform storytelling reshaped the brand’s future

• The challenges of nostalgia, innovation, and competing in a digital-first entertainment economy

A strategic look at how Mattel is redefining play for a screen-driven generation — and betting its legacy on the convergence of toys, games, and digital worlds.

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