Episode Details
Back to EpisodesCLV vs CAC Explained: How to Calculate the Right Ratio for Scaling Profitably
Season 3
Episode 125
Published 3 months, 3 weeks ago
Description
Struggling to set the right Google Ads CPA?
In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data.
You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow.
We'd recommend watching this episode on YouTube or Spotify, for the full experience.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching