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Day 3 - Who & Where is your ICA?
Season 1
Episode 4
Published 9 months, 2 weeks ago
Description
We'll talk about Ideal Client Avatar (ICA), and how when you're a smaller business, it's much more important than going viral.
We'll also go over creating the foundation of your marketing strategy based on the previous year's revenue & your goal for next year. Understand your conversion rate and how much you'll need to scale online or building your local network.