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Why Coaches Underprice Their Work—and How to Fix It with Peter Lach
Description
In this episode of Career Coaching Secrets, host Pedro sits down with Peter Lach, growth advisor and coach to established B2B service business owners, to explore pricing confidence and building a profitable coaching practice. Peter shares his journey from corporate leadership and business ownership into coaching, along with key lessons on investing in growth, charging based on value, and overcoming the internal resistance that often holds coaches back. He offers practical insights on niching down, lead generation, using AI to accelerate results, and creating scalable systems that drive real ROI. Perfect for coaches who want to grow their business with clarity, confidence, and sustainability.
Connect with
LinkedIn: https://www.linkedin.com/in/peter-lach-180b30/
Website: https://vantagecoach.co.za/
You can also watch this podcast on YouTube at:
https://www.youtube.com/@thesuccessleavesclues
If you are a coach looking to grow your business, you can find out more about Purple Circle at http://joinpurplecircle.com